Compass Group is a global leader in food services. Operating several brands and businesses across 40 countries, it serves more than 5.5 billion meals yearly in offices and factories, schools and universities, hospitals, prisons, and sports and leisure venues.
Many of Compass Group’s clients shut their doors due to Covid-19 and significant numbers of staff were furloughed. When lockdown pressures eased and the sites it served opened again, the company was keen to convince its stakeholders of its resilience and enduringly strong business model. Our job was to help its devolved businesses communicate their clear and concise shared vision. We used storytelling to engage all stakeholders and ensure they understood, and bought into, Compass Group’s strategic vision.
After a thorough review of Compass Group’s communications, we created an integrated content strategy to ensure a consistent brand experience across all its channels.
Our team overhauled the annual report by reducing topic duplication and creating a new, more succinct narrative around the theme of ‘Focus on Growth’. With a strong focus on its three strategic pillars of purpose, people and performance, we presented Compass Group as a united, cohesive organisation that stakeholders could trust and have confidence in.
Next, we redesigned the website with a new and updated brand identity, ensuring the same look and feel was extended to the company’s intranet. Finally, we played a pivotal role in launching Compass Group’s groundbreaking global campaign, ‘Stop Food Waste’ – the world’s largest day of action against food waste. Our work included developing an impactful microsite and creating collateral to start conversations around the campaign.
We helped Compass Group better engage its stakeholders and demonstrate its commitment to tackling climate change and food waste and sourcing food responsibly. Our work spanned its annual report, website, intranet and the Group’s trailblazing global food waste campaign.
