I love this example from Temasek who are celebrating 50 years in operation. The content reinforces their purpose by weaving stories across their history. Staff, alumni, and beneficiaries bring these stories to life, creating a rich narrative. An interactive timeline lets you explore highlights, key events, and their societal contributions. It's a truly absorbing account of their journey.
ABF takes a different approach, sharing its history not only through key events, but also through the lens of its brands. As a group it has an incredible range and portfolio of household brands and tells the story of the organisation through some of these brands. It gives a really good feel of the company and its incredible pedigree over the years
Compass Group adopts a strategy of telling its corporate history through the different phases of its evolution. With video and imagery it communicates how the company has evolved and changed over the years and celebrates key moments in its story, bringing it up to the modern day. This timeline evidences its incredible track record, key achievements and highlights how it has contributed to wider society through an easily navigable timeline.
Burberry, as perhaps you’d expect, has a gloriously rich timeline in its corporate site, leveraging rich and powerful imagery. Not only does it tell the story of the company from its origins in 1856; but it also shares the story behind some of its most iconic designs such as the trenchcoat, the check and the equestrian device. What better way to engage with your diverse stakeholder groups than to bring to life this rich heritage?
It sounds simple, but there are, in my view a number of key factors.
If you are looking to develop or improve the corporate history content on your website why not get in touch and have a chat with our digital and content experts. Email our Head of Business Development, Naomi Hawkins, to book in a time.
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