In effect it means a hybrid blend of environmental conservation principles and performance-based web and usability standards. These practices can be applied to the life cycle of any website, app, or online media to maximise efficiency, increase usability, and improve performance. Sustainable web design can also reduce the environmental impact of your digital products and services through green hosting, carbon measurement and reduction, minimising electricity use, and so on.
The practice of sustainable web design is commonly broken down into these categories:
In practice, when we plan and design energy-efficient websites, we have these best practice principles in mind:
In order to help clients get to a carbon neutral website, we would recommend that this is done through an official partner to ensure that full accreditation and verification is in.
This is a service we are about to launch to all our clients to give them the opportunity to achieve carbon neutrality.
Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.
We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today; best-practice disclosure and accountability through reporting; protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.
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