What we need to know more about is which prospective customers are visiting the website? From an investor lens perspective, which of your institutional investors are viewing content? Are there prospective investors you should talk to? Are shareholder activists looking at your site? Are sustainability analysts viewing content?
IP trackers can provide advanced web analytics, allowing users to track the location and industry of each website visitor for advanced reporting. Advanced tracking can also identify the businesses visiting your website, which you can then connect with Salesforce database or other systems, to identify individuals within that organisation. This is done by using a reverse IP look up and privately-owned databases, offering businesses a bounty of fresh new business opportunities.
We partner with Lead Forensics to deliver this service. They have the world’s largest IP address database, and 400m business profiles globally.
You can identify the exact business name and contact details of anonymous visitors; be alerted when a prospect is visiting your site; generate customised reports to track prospects’ behaviour; maximise online ROI by turning unknown web visitors into sales leads and discover what services your potential customers are interested in.
Black Sun is a global group of strategic advisors, consultants and stakeholder engagement specialists. We believe that brands and businesses can have a big impact on our society – they can shape more ethical practices, build more inclusive communities and deliver more sustainable performance. Ultimately, they can spark positive change in the world.
We partner with visionary companies to define and communicate their purpose, strategy and culture and bring to life their value creation story. Our services and solutions directly address the business-critical concerns of today; best-practice disclosure and accountability through reporting; protecting reputation and building trust with digital communications and helping businesses to effectively communicate their long-term responsibility and sustainability story.
Explore our thinking and learn from global thought leaders through
our blogs, podcasts, webinars, and events.