How to engage employees
in sustainability

Engaging Employees in Sustainability

While 84% of employees believe companies should address environmental issues, a recent survey by Wade Macdonald reveals a stark contrast. Around 43% of business leaders still don't factor sustainability into their decisions!

This emphasises the need for a strategic and holistic approach to employee engagement in sustainability.

Toni McKee (Director of Stakeholder Engagement) and Richard Dixon (Chief Digital Officer) recently teamed up with People Made co-founder Brook Calverley to discuss how businesses can better engage and motivate their employees around sustainability.

Here is a summary of their blog – and a link to read the full article.

Employees want action: 84% believe companies should address environmental issues, but current efforts often fall short due to skepticism and information overload.

The importance of a strategic and consistent approach to employee engagement in sustainability, moving beyond mere awareness to action and lasting change, is absolutely key to success.

Top 5 learnings from the webinar:

1. Plan: Define a clear, consistent sustainability strategy aligned with your business goals.
2. Narrate: Craft a compelling story explaining your "why" and "how" of sustainability.
3. Act: Turn engagement into action by empowering employees to make a difference through their daily tasks.
4. Embed: Integrate sustainability throughout the employee journey, from recruitment to exit.
5. Tailor: Measure engagement differently for diverse employee groups to ensure everyone is reached.

Bonus tips:

• Be patient, behaviour change takes time.
• Lead by example with strong manager role models.
• Celebrate milestones to keep motivation high.

Read the full article by PeopleMade

Want to learn more about how we can help your business?

If you'd like to talk to someone about how we can help or to join future webinars on employee sustainability engagement, contact Naomi Hawkins at Black Sun Global or Kat Norman at People Made.

Sources:

_{https://www.conecomm.com/research-blog/2016-millennial-employee-engagement-study}

Too few leaders factor sustainability into business decisions, HR professionals say | Business Acumen | HR Grapevine | News

About Black Sun

Black Sun Global is an international stakeholder engagement agency that’s been helping global brands drive change for more than 30 years. At the forefront of corporate communications, we offer integrated solutions, covering strategy, reporting, ESG advisory and digital activation – all powered by insights, technology, and market-leading expertise.

By addressing stakeholder interests, we turn one-way communications into engaging two-way dialogues that deepen relationships, fuel innovation, and drive more sustainable business practices.