The digital experience platform market reflects the demand for platforms to manage digital experiences of customers, partners and employees. Use this Magic Quadrant to identify vendors that meet your needs across web, mobile and other digital channels.

Black Sun, as a partner of Adobe, has been creating digital solutions leveraging the Adobe platform for a decade and has a deep of experience in harnessing the power of Adobe to deliver successful solutions that strengthens engagement between our clients and their stakeholders. Throughout this time Adobe has been rated as leader, and it is good to see this position continuing.

The Gartner report is an authoritative independent voice and you can access the report online – a summary extract is shared below. A similar report is also released by Forrester which also rates Adobe as the clear leader in its latest analysis in Q3 2023.

Market Definition/Description

From the Gartner Report:

A digital experience platform (DXP) is an integrated set of technologies designed to enable the composition, management, delivery and optimisation of contextualised digital experiences across multi-experience customer journeys.

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens, students and other audiences, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.

Magic Quadrant

Adobe is a Leader in this Magic Quadrant. Its DXP is Adobe Experience Cloud, which includes a plethora of capabilities such as content management, analytics, personalization, customer journey and customer data management. It is available both as a managed service PaaS and SaaS. 

Adobe is headquartered in San Jose, California, U.S., and has a presence worldwide. It has customers in a variety of industries and of varying sizes. Adobe Experience Cloud’s primary use case is B2C, but some organizations also use it for certain B2B purposes, and occasionally for B2E.

Strengths

• Adobe’s technology is widely adopted and the brand name is highly recognisable in the world of digital experience management. Many buyers choose it as a proven and mature solution.
• Adobe offers a highly sophisticated, innovative and broad set of functionalities for external consumer-facing digital marketing and digital experience management use cases — including the recently launched HIPAA-ready Adobe Experience Cloud for Healthcare.
• Adobe has an extensive ecosystem that includes design and creative agencies, systems integrators, marketing and advertising agencies, and creative tools. This provides customers with many options to deploy and support the vendor’s products.

If you would like to find out more about how we harness the power of Adobe to deliver best in class solutions for our clients please get in touch with Head of Business Development, Naomi Hawkins.